For product brands & marketing teams
Turn your products into a branded matching game.
A custom card game built from your own product images — a giveaway for trade shows, product launches and customer campaigns.
- Send your website — no photos to gather
- Free concept within 24 hours — no payment or commitment
- Nothing is produced until you approve the proof
50 custom game sets — $1,650
$33 per set. Shipping quoted separately.
Requesting a concept is free — no payment or commitment.
Not a product brand? See games for teams, weddings or every way to use PairPops.
The offer
A free game concept built from your website.
Who it's for
Marketing and brand teams at product companies looking for a giveaway people play with, not file away.
When brands use it
Trade show and booth giveaways, product launches, customer campaigns, and dealer or distributor gifts.
What you receive
Complete game sets of 57 round cards (about 8 cm across), printed with your product images and logo and packed in a bag. Any two cards share exactly one image.
What you need to start
Just your website and contact details. Within 24 hours, we send a first concept built from the product and brand images you've already published.
Minimum order: 50 game sets · The concept is free, with no commitment
Every card is different. Every pair shares exactly one match.
Each disc is unique. Spot the one image two discs share first, and you win the round. It's a fast visual-matching game — if you've played games like Spot It or Dobble, the idea will feel familiar. Just built from what you actually sell instead of generic icons.
Card A
Card B
One shared image. That's the match.
Digital mockups for a fictional brand.
Your logo isn't the game. Your products are.
Most branded giveaways carry your logo once, printed on the outside of something generic — a pen, a tumbler, a tote bag. A PairPops game carries your brand differently: every card is a different piece of your actual lineup. Someone playing the game sees six, eight, ten different products — not one repeated mark.
The set doubles as a lightweight showcase of what you sell, in a format people choose to pick up more than once.
A generic giveaway
One logo, printed once
A PairPops game
Six products, one card
Built for how brands actually reach customers.
Customer Giveaways
Send a game instead of a flyer — something a customer keeps on their desk, not in the recycling bin.
Product Launches
Introduce a new line by putting it in someone's hands — literally — before they've bought anything.
Dealer & Distributor Gifts
Put your full product range in front of the people selling it for you.
Promotional Campaigns
Build a game around a seasonal push, a limited release, or a campaign theme.
What this could look like for a product-driven brand.
Fictional example · Digital mockup, not a photo of a finished product · Printed card backs shown are illustrative
Ridgeview's product photography
The game concept
In this concept, Ridgeview Outdoor Co. sells six product lines through dealers. Instead of another catalog, their dealer gift is a matching game built from their own product photography, with their logo included among the images. Anyone playing sees the full lineup again and again.
Want to see this with your own products?
Get a Free ConceptThe process
From your website to your first concept.
Send your website
That is all we need for a first concept. No photos, logo files or brief required yet.
Get your free concept
Within 24 hours, we email you a concept built from the product and brand images already on your site.
Confirm the details
If you want to go ahead, we confirm quantity (from 50 sets), the 57 images, price and shipping in writing.
Approve, then we produce
Nothing prints until you approve the final proof. Production then takes 5 business days, plus shipping.
Not sure where to start? Learn more about interactive ways to showcase your product line.
Before you ask
What an order involves.
Sets, cards, images and players
- Game set
- One complete game: 57 cards, packed in a bag. Orders start at 50 game sets.
- Cards
- Round cards, about 8 cm across, with 8 images on each card. Any two cards share exactly one image.
- Images
- Each game design uses 57 different images. For your free concept, we use what is already on your website.
- Players
- Each set plays with 2–8+ people at once. No rules to read out.
- Packaging
- Each set comes in a bag. Tins or boxes shown in some mockups are illustrative, not included.
Timing and pricing
- Concept
- Free, within 24 hours of receiving your website and contact details. No payment, commitment, photos or briefing needed.
- Production
- 5 business days after you approve the final proof.
- Shipping
- Separate from production. Transit time and cost are quoted before you order.
- Price
- 50 custom game sets — $1,650$33 per set. Shipping quoted separately. Confirmed in writing before anything is produced.
Working to a show or launch date? Tell us when we reply and we'll confirm whether the timeline works before you commit.
Get started
Get a free concept for your brand
Send your website and we'll email you a concept built from your existing product and brand images. No photos to upload, nothing to prepare.
Running a trade show? See the dedicated playbook.
Trade shows are a natural fit — booth giveaways, live activations, and post-show follow-up gifts. We built a full breakdown just for that.
Trade Show Giveaway Guide →FAQ
Common questions.
What if we don't have professional product photography?
You probably have enough already. Product shots from your website, catalog, or marketing materials work fine — send us what you have and we'll tell you if it's enough, or what else would help.
Do we need to send 57 photos?
Not to get started. For the free concept, we work from the product and brand images already on your website — you don't need to gather anything. A finished game uses 57 different images, printed across 57 cards with 8 images on each card; if your lineup is smaller, we help you round it out with lifestyle shots, packaging, logo variants or other brand assets.
What is in each game set?
Each set is one complete game: 57 round cards, each about 8 cm across, with 8 images on every card, packed in a bag. Across its 57 cards the game uses 57 different images, and any two cards share exactly one.
Is there a minimum order?
Yes — the minimum order is 50 complete game sets. Each set is one complete game, packed in a bag, that 2–8+ people can play at once. Tell us roughly how many sets you need (or select "Not sure yet") and we'll confirm what's realistic.
How much does it cost?
50 custom game sets — $1,650. $33 per set. Shipping quoted separately. It depends on your destination and is confirmed in writing, together with the price, before anything is produced. Requesting a concept is free — no payment and no commitment.
How long does it take?
Your free concept arrives within 24 hours of receiving your website and contact details. Production takes 5 business days after you approve the final proof. Shipping is separate: transit time and cost are quoted before you order. If you are working to a show or launch date, tell us early and we'll confirm whether it is achievable before you commit.
What happens after we submit our website?
We look at what you've already published — product photos, logo, brand colors — and, within 24 hours, email you a concept showing what a set could look like. If you want to go ahead, we confirm quantity, images, price and shipping in writing. Nothing is produced until you approve a final proof.
Can we mix products, locations, and equipment on the same set?
Yes. A set can feature one product line, or mix in locations, equipment, or team photos alongside products — whatever tells your story.
Can we use this for more than one campaign or event?
Yes — the design and card layout can change per run, so a set built for a product launch can look completely different from one built for a trade show later.
See your brand as a PairPops game.
Send your website. We'll show you what your products could look like as a matching game — before you commit to anything.
Get a Free ConceptMinimum order: 50 game sets.
Looking for something else? Games for teams · Games for weddings